Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience.
These valuable lessons are core training modules from all COB Certified training programs:-
What will I learn?
Understand your audience
Web Content that Sells
Web Content and Information Architecture
Writing for the Web and SEO
- Learn how to structure and plan marketable content for maximum customer and user experience
- IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts
Training Navigation
Course Overview, Audience and Benefits
Targets and Objectives
Day 1 - Digital Advertising Strategy, Email Marketing & Emerging Technologies
Day 2 - Content Strategy & Customer Experience
Day 3 - Pay-Per-Click Advertising
Day 4 - Social Media Marketing & Networking
Day 5 - Review, Exercises and Exams