Our Training & Enablement Team
The focus of our training and enablement team is to educate and support our 'Licensed Training Providers' on the content, format and delivery of our certification programs. We also deliver on-site certification courses and bespoke training to organisations and businesses, where there are are no 'Licensed Training Providers' to deliver those courses. Collaboratively our expert practitioners provide in-depth skills, a wealth of experience and practical know-how to organisational departments and 'Licensed Training Providers' (where required).
Our Senior Digital Leaders
Deborah Collier - President & Chief Information / Marketing Officer
Deborah is the founder of The Certificate in Online Business certification programs which she developed in 2008 - 2010. During 2008 - 2015 Deborah established the reputation of the COB Certified (Certificate in Online Business) brands, by delivering consultative classroom certification courses, alongside leading a consulting and publishing group as Chief Executive & Marketing Officer. Deborah has over 20-years experience in e-commerce, digital business and marketing, including providing consulting, strategic planning, training and advice, at and for organisations such as PriceWaterhouseCoopers, John Lewis, Three, South African Post Office, Procter & Gamble, House of Fraser, Delta Airlines, Oman Government and more. An E-Commerce pioneer (2001), she is also listed in Richtopia's "Top 100 Most Influential Chief Marketing Officers in the World", and is regularly consulted by the press. Deborah developed strategic planning methodologies for advertising, marketing and e-business, used by government organisations and businesses around the globe. As the author of the original COB Certified E-Commerce and E-Business Manager courses, Deborah developed and presents the e-learning versions of these courses. Discover E-Learning Courses
Deborah is the COB Certified Course Programs Director and currently oversees all training programs design and quality. Deborah delivers senior level strategic training to organisational and department leaders at executive training events, alongside Michel Koch. She can also be hired for public speaking engagements at conferences and special events. Please contact us
Michel Koch - Vice President Europe & Latin America
Michel is a senior e-commerce and marketing leader and a member of The COB Certified Examinations Council. Michel is the ex. Chief Marketing Officer and E-Commerce Dirctor at Time Inc. where he continues to work as a mergers and aquisitions consultant. A digital and e-commerce pioneer (1999), he started as head of new media at Sony Music in the early 90’s, and has since filled several senior executive positions with international B2C and B2B multichannel companies (including Bertelsmann, Manutan, Quelle, Conrad, Camaïeu). Michel was Head of Multi-Channel Trading at Marks & Spencer where he grew their international online sales, and more recently supported the omni-channel strategy of electronics retailer Maplin as eCommerce Director. In 2015, he joined TIME inc. UK to drive new business growth and e-commerce initiatives, and as a CMO led a company wide customer marketing transformation program. Michel is a member of the COB Certified Examinations Council and delivers senior level strategic training on e-commerce business, omni-channel/ multi-channel optimisation and leadership. (In English and French). Michel can also be hired for public speaking engagements at conferences and special events. Please contact us
Our Specialist Trainers
Gerry McGuire - Pay-Per-Click Advertising Expert - Lead PPC Trainer
Gerry is widely recognised as a leading pay-per-click advertising expert and trainer. He is a Google Adwords Qualified Professional and has over 15 years online & offline marketing campaign experience. He also has extensive experience in sales, business development and marketing working closely with blue-chip clients and SMEs in the UK.
He is a member of the COB Certified Digital Marketing Manager training team, and also delivers consultative advanced Google Adwords Workshops to enable businesses to optimise their PPC strategy and campaigns.
Example Successes
- Doubled a UK's retailer's online sale revenue to over £5 million in under 12 months
- Created successful online marketing campaigns for over 250 UK businesses of all sizes.
- Built a unique system and internet marketing strategy that doubles conversions immediately.
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Worked closely with marketing departments for top brands including Suzuki, RBS and Subaru.
David Miles - Digital Marketing Trainer - PPC Advertising and Social Media Marketing
David is a member of our european digital marketing training team and specialises in pay-per-click advertising. He is a Google Adwords Qualified Professional with 12-years experience. David is on the Board of Directors at the Federation of Small Businessses (FSB) and assists them with their digital marketing strategy. (The FSB is a non-profit organisation in the UK with over 200,000 members, and £30,000 million turnover).
He is a member of our COB Certified Digital Marketing Manager training team delivering introductory PPC and Social Media Markeing training.
Chris Street
Chris is our Content Marketing, Blogging and Online PR trainer.
He has more than 15 years’ experience delivering within media campaigns both online and offline and has been managing successful blogs for organisations since 2005.
Highlights:
- Delivered an article to socialmediatoday.com which attracted more than 20,000 unique hits, a series of comments, and 700+ retweets in 24 hours.
- Ex Features Editor and Business Editor for two Regional Newspapers in the UK
- Delivered media relations strategies for companies including Apple and Mitel Networks
- Copywriting for SME's as well as well-known firms such as NFU Mutual and Calor Gas
Growth Marketing Trainer
We are in the process of recruiting a senior specialist . Please watch out for announcements shortly
Data, Analytics, SEO and AI
We are in the process of recruiting a specialist . Please watch out for announcements shortly
