COB Certified Content Strategist


COB Certified Content Strategist

The Certificate in Online Business (COB)            

A Digital Skills Authority Qualification course

COB Certified Content Strategist $549 (incl. tax)

Get instant access to the online version of this powerful international content strategy and audience engagement certification program from the Digital Skills Authority. Adapted from established classroom training attended by organisations such as Warner Music, Skype, Schneider Electric, Mars John Lewis, House of Fraser, Three, L'Oréal and more, this high-quality 4-week interactive content strategy program delivers expert insights and powerful hands-on workshops on the following subjects

  • 4-weeks access to high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable versions of two powerful course workbooks
  • Includes Online COB Exam and Certification Administration Costs


More with Content Strategy 

Get Powerful Learning to Engage Your Audience, to Buy, Subscribe and Interact

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.

Is this course for me?

This course is suitable for:-

  • Content publishers, creators and strategists
  • Marketers, portal and intranet managers
  • Webmasters and web designers

How will I benefit?

There are a number of practical benefits to following the e-learning edition of our content strategy and audience engagement program. Here are some of them:-

  • Learn how to engage your customers to buy, subscribe and interact
  • Gain valuable tips to captivate your audience and optimise user experience
  • Discover how to write search engine optimised content
  • Get helpful exam practice exercises and tips and online exam
  • Complete fun high-impacting practical exercises
  • Study to become a COB Certified Content Strategist

The COB Certified series of certifications are industry-developed, globally recognised qualifications from the Digital Skills Authority.

COB stands for Certificate in Online Business™ and there are fifteen 'Certificates in Online Business'.

Established since 2008, leading brands from all around the world send delegates on the COB Certified courses.

About the Exam

Digital Skills Authority has three types of exams. The exam for the COB Certified Content Strategist - E-Learning Edition, is administered though our online systems

The exam is a practical 1-30hr case study exam and the pass mark is 70%. Your online course subscription includes your exam fee, our assessment and administratiojn. Results will be issued to you via email. If you pass your exam, we will issue you with your unique certification. This will either be our standard certificate, or our forthcoming secure digital version with social media sharing integration and sharing. (All certifications will migrate to fully digital certifications very soon).

Warner Music Group

"The content strategy course was flexible to cater to the individuals needs of each attending. The trainer was very engaging and personable,", Alex Burford, Content Manager, Warner Music Group

Maidstone Borough Council

"Very insightful. We have now started implementing those ideas in our web site ", Femi Ojemuyiwa, then IT Web Manager Maidstone Borough Council, UK

Roary the Racing Car from Chapman Entertainment

"The content strategy course was a really great day and there were lots of great tips and ideas to take away... it gave me a wealth of ideas for future projects.", Chloe Grant, Brand Manager Chapman Entertainment


"I highly recommend the content strategy course. It was very interesting and informative. The hands-on exercises were particularly useful." Emma Bishop - then Product Manager Skype -

Dune Group

"The content strategy course was incredibly useful. The course and trainer have made me even more enthusiastic about my role", Mhairi McKenzie, then E-Commerce Co-ordinator, The Dune Group

Your Learning

Understand your audience

Engage your customers to buy, subscribe and interact!

  • Learn how to engage your customers to buy, subscribe and interact
  • Gain a clear understanding of your target audiences

  • Learn how to create engaging customer journeys for your customers
  • Understand their psychology and how to engage them on your web site
  • Learn how to target your audiences and become closer to them

Web Content that Sells

  • Learn the '7 Deadly Web Content Sins' to avoid
  • Get our 12 Keys to Content Success
  • Learn how to write and present text effectively on the Internet
  • Learn how to use your web site to build trust
  • Find out what media to use to present your ideas
  • Gain valuable key selling phrases for your web site

The Power of User-Generated Content

  • Find out if user-generated content will enhance your web site offering
  • Understand the associated risks
  • Come away with the right options for your projects or organisations

Content Strategy and Customer Experience     Search Engine Optimisations for Web Content Writers, Publishers and Merchandisers

E-Learning Screenshot - Audience Profiling     E-Learning Screenshot - Psychology and the Internet

  • The sharing of login details or multiple user viewing per subscription, is strictly prohibited
  • Subscripton fee is per person, and entitles the subscriber to one sitting of their exam
  • Copying, distribution and sharing of the downloadable books or online materials are strictly prohibited. Doing so would be infringing the legal copyright of Digital Skills Authority Ltd, all rights reserved
  • Subscription to your online course is acceptance to start our service to you immediately. Your subscription may not be cancelled or refunded.
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