Your Learning
Introduction
- Introduction to Digital Marketing
- The art of effective messaging
Understand your audience
Engage your customers to buy, subscribe and interact!
- Learn how to engage your customers to buy, subscribe and interact
- Learn how to create engaging customer journeys for your customers
- Understand their psychology and how to engage them on your web site
- Learn how to target your audiences and become closer to them
Gain a clear understanding of your target audiences
Web Content that Sells
- Learn the '7 Deadly Web Content Sins' to avoid
- Get our 12 Keys to Content Success
- Learn how to write and present text effectively on the Internet
- Learn how to use your web site to build trust
- Find out what media to use to present your ideas
- Gain valuable key selling phrases for your web site
The Power of User-Generated Content
- Find out if user-generated content will enhance your web site offering
- Understand the associated risks
- Come away with the right options for your projects or organisations
The Power of User-Generated Content
- Find out if user-generated content will enhance your web site offering
- Understand the associated risks
- Come away with the right options for your projects or organisations
- The benefits and disadvantages of email marketing
- Email marketing strategy
- How to implement an effective email marketing campaign
- Technical requirements for email marketing messages
- Understanding email marketing metrics
- Integrating email marketing with social media
- Email marketing versus SMS
- Email marketing and the law
- How to increase open and click-through rates
- Newsletter subscription and autoresponders
- Choosing an effective email marketing tool
- Email Marketing Workshop
Pay-Per-Click and Banner Advertising
- Google Adwords Campaign Strategy
- The Latest Features from Google Adwords
- Target specific geographical locations
- Scheduling Ads
- Leveraging Google Adwords as a Business Intelligence Tool
- Mobile Campaigns and Features
- Techniques and Tips for Writing Great Ads
- Bid and Keyword Optimisation
- Adwords and Landing Pages
- Display (Banner Ad Campaigns) implementation
- Choosing sites based on audience demographic
- Creating campaigns on YouTube.com
- Creating campaigns on networks such as Facebook, Twitter and Linkedin
Social Media Marketing
- Hands-on training
- Set-up and get started with social media networks
- Understand how to engage with your audience
- Complete your Social edia Game Plan