Your Learning
Understand your audience
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Gain a clear understanding of your target audiences
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Understand their psychology and how to engage them on your product pages
Web Content that Sells
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Learn how to avoid the '7 Deadly Web Content Sins'
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Get our 12 Keys to Content Success
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Find out what media to use to present your products
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A look at cutting edge technologies for content
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Understand how to enable viral marketing and advocacy on your product pages
Writing for the Web
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Learn how to write and present text effectively on your product pages
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Get key selling phrases for your products
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Learn how to grab your readers attention in a few seconds
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Learn how to search engine optimise your online product information
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Understand how to balance the customer experience with search engine optimisation
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Learn how to optimise your text so that it readable on the Internet
Web Merchandising for Maximum Sales
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Gain valuable insights into selling and psychology
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Learn to categorise your products for optimal impact
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Learn how to merchandise products effectively for optimum sales
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Understand how to cross-sell effectively
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Discover intelligent tools to enhance online merchandising
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Know what and how to implement social and search merchandising
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Packed with case studies and practical hands-on workshops