What is E-Business Strategy

E-Business strategy is not just for Internet Businesses. An ebusiness strategy is essential to any organisation conducting business over the Internet. It defines both your short-term and long-term e-business goals and involves careful and skilled planning.

E-Business strategy is part of your corporate strategy and business plan, and also interconnects with other plans including your marketing, organisational and IT strategic plans.

E-Business Strategy and planning includes the following:-

E-Risk management and contingency planning
Web site technology, applications, infrastructure, security, resources and budget
Web site content - Information architecture, customer experience, design, branding and marketing
Marketing planning and budgeting
E-Commerce planning (if relevant)
HR & Change management strategy
Finance, Legal and Digital Governance

E-Business is multi-disciplinary, and therefore involves collaboration among stakeholders and experts from all relevant departments in an organisation. Depending on the resources aand know-how available within an organisation, additional input may be required from outside experts and consultants.

In some organisations, they have a separate e-business department and in others they realise that the ‘e’ in e-business is simply part of every departments role. However, there has to be an owner or a manager of the strategic plan, and it’s critical that they have some strategic and managerial insight of all those disciplines.

Author:

Deborah M. Collier - President - Digital Skills Authority

Date: 6th January 2013 - 2021