Online E-Commerce Course - E-Learning


COB Certified E-Commerce Manager E-Learning Course

The Certificate in Online Business (COB)            

A Digital Skills Authority Qualification course

COB Certified E-Commerce Manager E-Learning Course $1,350 (incl. tax)

Get instant access to the online e-commerce course version of this globally recognised e-commerce certification program from The Certificate in Online Business™ (COB). Master International E-Commerce Planning and Management, Content Strategy & Customer Experience, Web Merchandising for Maximum Sales, Introduction to Digital Marketing & Advertising

  • 90-days access to around 25-hours of high-impacting interactive online lessons and workshops (compatible with Tablets, Windows & Mac PCs)
  • Downloadable versions of the Six Official COB Certified E-Commerce Manager Course Books
  • Includes COB Exam and Certification Administration Costs
  • Digital Skills Authority Remote Live  Exam Attendance (Invigilation) - Add $185*
  • Exam attendance in person at an ‘Authorised Testing Centres’, is temporarily unavailable, but is bookable and payable direct to testing centres around the globe**
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      Download Course Guide (PDF 1.7MB)»


Master the Art of Online Selling!

This valuable sales and customer-focused international e-commerce business self-study course will help you plan and implement a powerful online store and sell your products and services effectively.

Is this course for me?

The COB Certified E-Commerce Program is suitable for anyone involved in managing the implementation or the sales of an online store. This course is ideal for the following people:

  • E-Commerce Directors and Managers
  • Heads of Online
  • Web Merchandisers and Store Managers
  • Business Owners

How will I benefit?

There are a number of practical benefits to following our non-technical e-commerce management program. Here are some of them:-

  • Learn how to engage your customers to subscribe, buy and interact
  • Gain valuable tips to increase your sales and reduce costs
  • Understand and learn how to avoid the common pitfalls
  • Discover new technologies and tactics for e-commerce
  • Learn how to attract customers to your store
  • Complete high-impacting practical exercises
  • Study to become a COB Certified E-Commerce Manager

House of Fraser

"I've been able to begin restructuring things on this end. I found the course so beneficial...Everything I learned the E-Commerce Management Course was current and appropriate to my day-to-day work. The course challenged me to think outside my normal thought process and apply what I had learned to other businesses outside of my expertise.,", Melanie Newell - then Assistant Manager - EBay Outlet Store, House of Fraser

Schneider Electric

"The COB Certified E-Commerce Manager program delivers a full overview of all aspects that must be considered for e-commerce. It is based on case studies, web demos and workbooks to get the fundamentals. ", Charly Lupart, then End User Industry Marketing Director, Schneider Electric

Gilda's Tryst

"The course was practical and relevant, and I have already started putting lessons learned into action in my business. The course was not only helpful but really interesting and fun. I would urge any business owners who are formulating an e-commerce strategy to attend.", Amanda Waterstone, Business Owner

Hutchison 3G - Three

"I would recommend the course for someone who is looking for a complete high-level view of E-Commerce, the course content is extensive so it will equip you well for the future, whether it be your own business or in your workplace..." Chris Chapman - then Online Commercial Performance Manager, Hutchison 3G -

"Overall I found the COB Certified E-Commerce Manager Program to be very useful to me and the two other members of my team who attended with me..." Jacqueline Harper - then Director Online at Three (Hutchison 3G)

Dune Group

"The Certified E-Commerce Manager course covered all the different aspects of ecommerce. I really enjoyed it and would definitely recommend it to anyone in the ecommerce field", Mhairi McKenzie, then E-Commerce Co-ordinator, The Dune Group

"I chose to undertake the Self-Study E-Commerce Manager course so that I could study in my own time, whilst managing my work and personal commitments. I found the course very enjoyable. The topics covered exactly what I wanted to learn across the key areas of E-Commerce Management. I gained confidence in my existing knowledge and useful insights into other areas. I would certainly recommend the course to other e-commerce professionals, especially those who have come to e-commerce through other business disciplines" Jen Dargue Web & E-Commerce Manager at AMG Group

Your course will give you the following learning:-

E-Commerce Planning

Discover how a profitable store should be implemented or improved for your business!

  • What is E-Commerce?
  • E-Commerce advantages and disadvantages
  • Why do customers buy online?
  • Online store considerations and choosing the right storefront solution
  • Developing requirements for stock, tax, shipping and accounting
  • Secure online payments - requirements pitfalls and benefits
  • Introduction to e-commerce law

Content Strategy and Customer Experience

Engage your customers to buy, subscribe and interact!

Your downloadable e-book 'Content Strategy & Customer Experience Workbook', and online lessons give you access to the following essential learning:-

  • Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
  • Understand, target and engage your audiences effectively
  • Learn how to powerfully present your ideas, information and other content online to maximise sales
  • Learn optimal web writing and search engine optimisation techniques

Web Merchandising

Discover powerful techniques to merchandise your products and services to maximise sales, with the powerful online lessons and downloadable e-book 'Web Merchandising for Maximum Sales'.

Digital Marketing

Learn how to market your online store, products and services effectively to your target audience, in an engaging way.

Your downloadable e-books 'Email Marketing Best-Practice Guide' and 'Introduction to Digital Marketing & Advertising', and online lessons will give you the following essential learning:-

  • Learn how to develop your marketing plan
  • Find out what traditional marketing and digital marketing channels will work best for your business
  • The art of effective messaging
  • Introduction to digital advertising
  • Search engine marketing
  • Banner and video advertising
  • Viral and affiliate marketing
  • Email marketing
  • Introduction to social media marketing and online PR

What else?

Included with your course access are online quizzes, hands-on exercises, revision practice questions, and useful time and cost-saving templates.

How long will the course take?

The length of time it takes to complete the course, depends on each individual. The modules, exercises and books take around 25 hours to complete, with an expected total of 35 hours of total study.

The COB Certified Manager certifications are industry-developed, globally recognised qualifications from the Digital Skills Authority.

COB stands for Certificate in Online Business™ and there are three 'Certificates in Online Business'.

Established since 2008, leading brands from all around the world send delegates on the COB Certified courses.

About the Exam

Each online course account is registered to one student only who is issued with a unique candidate number. Individuals cannot attend an exam without either attending a classroom course or purchasing the relevant self-study or e-learning course.

To ensure the authenticity of our examination process, delegates taking their exam are required to produce their unique candidate number and proof of identity.

The exam consists two practical written parts:-

  • 1hr 30 minutes questions and answers - Part A
  • 1hr 30 minutes e-commerce case study - Part B
  • The pass mark is 70%

Taking the Exam

NEW Virtual Exam Invigilation Option

Sitting your exam remotely is suitable when access to a physical location is not available or practical. Delegates will need a reliabe up-to-date computer with webcam, broadband internet connection and a smartphone with camera. Fees are $185

In Person at an Authorised Testing Centre

For Hand-Written Examinations in person, our Authorised Testing Centre partners include universities, professional institutes and government organisations around the globe. Browse centres from the links below:

Our Authorised Testing Centre partners include universities, professional institutes and government organisations around the globe. Browse centres from the links below:

Exam Invigilation Fees - Paid direct to Authorised Testing Centre (ATC)Fees range from $75 - $250 depending on the ATC

A detailed comparison of our e-learning programs is included within our downloadable guide. Download COB Certified E-Learning Courses Guide (PDF 1.7MB)

E-Learning images

Above: Sample Screenshots of E-Learning

E-Commerce Planning and Management          Content Strategy and Customer Experience          Web Merchandising for Maximum Sales

Introduction to Digital Marketing and Advertising          Email Marketing Best-Practice Guide          Search Engine Optimisations for Web Content Writers, Publishers and Merchandisers
  • The sharing of login details or multiple user viewing per subscription, is strictly prohibited
  • Subscripton fee is per person, and entitles the subscriber only to purchase and book their exam using the unique candidate number provided by us
  • Copying, distribution and sharing of the downloadable books or online materials are strictly prohibited. Doing so would be infringing the legal copyright of Digital Skills Authority Ltd, all rights reserved
  • Subscription to your online course is acceptance to start our service to you immediately. Your subscription may not be cancelled or refunded.
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