Kate Hudson's Fabletics Significant Multi-Channel Growth

Actress Kate Hudson's Fabletics Reports Strong E-Commerce & Retail Growth in 2016

30th December 2016 - Fabletics, the innovative activewear brand co-founded by Kate Hudson in 2013, has announced exceptional 2016 sales results, solidifying its position as one of the fastest growing brands in the athleisure market.

Leveraging their proprietary digital platform and over one-million-member base, Fabletics strategically targeted retail markets with a large concentration of members, leading to increased sales among brand loyalists.

“The outstanding performance of Fabletics in 2016, despite a challenging retail environment and quickly evolving online shopping space, is a testament to the brand’s ability to connect meaningfully with women everywhere,” said Gregg Throgmartin, President & General Manager of Fabletics. “As a result of our innovative, flexible membership model, Fabletics is in a unique position to offer consumers exactly what they’re looking for – a stylish, high quality collection at an attainable price point, and plenty of perks to go with it – and the demand is stronger than ever.”

Its 46% global growth in 2016 is attributed to various factors, including an increase in VIP Memberships, with the brand surpassing its one-million-member mark, and strengthened member loyalty that has resulted in significant growth in repeat shopping behavior. Repeat purchases account for over 75% of the brands’ annual revenue, reinforcing the style, quality, value and overall membership benefits that their loyalists enjoy.

Fabletics is high-performance lifestyle brand offering high-quality activewear at an accessible price. The brand offers a full selection of apparel and accessories to over one million VIP members across eight countries via its eCommerce website www.fabletics.com and eighteen U.S.-based retail stores.

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