Christmas Shopping

Your strategy for boosting sales using the Internet will depend on the nature of the products and services you sell. More importantly, it will rely on how well you know your customers, your choice of marketing channels and how effectively and creatively you use them.

Deborah Collier Founder of The Certificate in Online Business, delivers her top 5 tips for boosting Christmas sales.

Christmas for marketers and business owners is an extremely challenging time of year. If you are a business-to-consumer company, competition is heightened to entice customers that your product is absolutely the best Christmas present choice or experience. If you are a business-to-business company, then dependent on that nature of your offering, you may find that your products and services are put on hold.

Understanding your customer values and needs is essential, not only for overall marketing strategy but for preparing your messaging, products and services in a way that engages them. Competitive pricing, effective merchandising, as well as web site and customer service experience are key to the success of your Christmas sales.

Themes covered in this article include:

  • Understanding what your customer wants
  • Optimal product pricing and promotions
  • Online customer experience and effective communication
  • Delivery tactics for the Christmas period

Download Download Deborah's Tips in Full Article(109KB pdf) 



Deborah M. Collier - President - Digital Skills Authority


  • Become a COB Certified E-Commerce Manager
  • Become a COB Certified Digital Marketing Manager

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