Web Merchandising

Effective Web Merchandising is an essential ingredient of a successful online store. It is the science and art of merchandising products on a web site so that optimal sales are achieved. So why is search engine optimisation an essential part of this role?

Deborah Collier founder of The Certificate in Online Business series, explains how businesses and web selling teams can maximise their web merchandisers potential and reduce costs.


A Web Merchandiser is responsible for presenting products in an e-commerce store in a way that maximises sales. Their role not only includes the presentation of the product itself to entice visitors to buy, but also the appropriate categorisation of the product and cross-selling with other products. This sales discipline takes learning from both in-store and online expertise...

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Author:Deborah M. Collier - President - Digital Skills Authority

Date: 20th August 2012 - Updated 1st January 2021

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