Exciting times lie ahead for Internet startups and organisations conducting e-business in emerging markets. There are not only huge opportunities for localised versions of existing successful e-business models, but also e-commerce opportunities allowing both import and export to and from emerging markets.

Deborah Collier President at The Certificate in Online Business investigates and delivers some useful advice for conducting business in emerging markets.

Risk versus Reward

There are a number of challenges when conducting successful online business, and when this e-business involves international selling, the challenges are greater. Lets explore why and how e-business can be implemented to enable business to, from and in emerging markets.

PDF Download Article - E-Business in Emerging Markets (PDF 541KB)


Deborah M. Collier - President - Digital Skills Authority


14th March 2013

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