Marketing Jobs: Digital Marketing Job Interflora Lincolnshire UK

In Interflora Services we develop B2B relationships with third-party floral gift retailers and corporate bodies who are looking for flower and gift solutions, such as; 

• Retail technology solutions, including branded & white label websites 
• Marketing support (Digital & Print) 
• Wholesale supply of branded flowers and associated gifts 
• Brand licence programmes under the Interflora brand 
• Wholesale supply of fresh flower stems and raw materials 
• Customer services solutions  

Through the provision of technology and digital marketing solutions, we are focussed on generating consumer awareness and increased sales for our B2B partners.  

This is a chance to join us as a Digital Marketing Manager where you’ll be responsible for devising and managing all digital marketing, planning and implementation activities for the segment’s business to business digital solutions including business to consumer digital marketing.  

You’ll develop strategies to engage and increase penetration of business to business customers using the Interflora Services digital solutions, reach new consumers and engage existing consumer on behalf of B2B customers and you’ll maintain consistency in the approach and execution of our business to business digital marketing solutions.  

You’ll be focussed on achieving targets but also be in charge of leading the strategy and developing creative materials that will grow the subscription base and engage online consumers. You’ll also ensure that all digital marketing activities are effectively planned and managed.  

In order to be a great success in this role you’ll need to have experience in promotion and marketing campaigns, online consumer marketing, search and social media marketing and direct to business marketing as well as experience of operating in a trading environment.  
You’ll need to be able to forecast and analyse sales patterns and possess a good commercial acumen as well as strong analytical skills and commercial judgement. 

 Ideally, you should have, or be working towards a recognised formal marketing qualification. 

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